Who we are

We’re a team of business finance professionals, united by our passion to make business finance knowledge accessible, practical, and, yes, enjoyable. Collectively, we’ve 25 years of banking and finance experience, and 46 years in education.

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We’re based in Bruges, Dubai, and London, and our client base is global.

Service is part of who we are - service to our clients and to our learners. So, too, is the drive to demystify financial jargon and to focus on what really matters in business.

We never forget businesses are made of people. People who each have the potential to make powerful business decisions that make a positive difference to their organisation.

And so we live to give each of our learners those “aha!” moments when they fully understand exactly how business works when they become adept at using the fundamentals of accounting and the KPIs that test a company’s financial health.

We love to bring into focus the interplay of business decisions so that our learners truly understand the big-picture strategy and mechanisms of business success.

BALINCA™ offices
Delivered in 
28
 countries,
in 
15
 languages,
across 
61
 companies globally,
with over 
6000
 alumni.
Balinca, all over the World

Core values

Learners first

Learners first

We all learn differently, that’s why we’re dedicated to applying the most effective ways people learn. Experiential learning is vital to put the theory into context and provides a safe space to make mistakes.

Efficiency is key

Efficiency is key

It is about making the best possible use of resources. Efficient firms maximize outputs from given inputs. By focussing on efficient working practices we are more productive and this benefits our clients and our training.

Equal Voice

Imagine if everybody had the same airtime and respect. Imagine the most senior people did not get to dominate the discussion. Imagine the loudest voices weren’t the ones who carried the decisions.

Equal Voice

Pursuit of Excellence

Strive for excellence and great things. Encourage innovation, creativity, and being leading edge. Relentlessly pursue incremental improvement. Never be satisfied - things can always be improved.

Pursuit of Excellence

The team

Shereen Tawfiq
Shereen Tawfiq
Founder & CEO
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Abdullah Alkhizzi
Accounts Manager
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Iele Steen
Iele Steen
Consulting Founder
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Katrien Van Gheluwe
Katrien Van Gheluwe
Head of Training
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Josiane Adem
Chief Financial & Learning Officer/ Trainer
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Wael Marouf
Leadership Trainer
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Mia Chbeir
Legal Advisor
Andrea Mghames
Regional Program Coordinator
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Jon West
Strategic Partnerships Director
Madlen Haddad
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Madlen Haddad
Research & Business Manager
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Jennifer Semana
Executive Assistant
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Mahesh Mirchandani
Chief Technological Officer
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Rihab Tawfiq
Chief Operating Officer/ Trainer
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Hala Mahdaly
Business Development Manager
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Asif Ullah  
Business Advisor
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Jill Hodges
Business Advisor
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Joelle Adem
Communication Consultant